Digital Marketing Specialist
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Accentuate Staffing is seeking a Digital Marketing Specialist for an onsite role in Morrisville, NC. Candidates for this role must have a background in planning, executing, and monitoring digital marketing processes with skills and the ability to take ownership and the desire to make a difference in the company’s goals. You will be part of a dynamic team covering all aspects of marketing efforts.
Responsibilities:
- Develops and helps implement digital marketing to build and sustain presence in digital channels
- Coordinates the creation, maintenance, and publishing of digital marketing content
- Improves effectiveness of search engine optimization initiatives
- Explores and recommends digital platforms, websites, social applications to create customer awareness and call to action
- Works within the digital marketing budget to optimize the expenditure and maximize the impact of the digital channels
Requirements:
- Bachelor’s degree in marketing or business is preferred
- Experience in business-to-business marketing a plus
- Experience with paid search engines and paid social media preferred
- Knowledge of Social media platforms: LinkedIn, Instagram, Twitter and Facebook required
- Knowledge of SAP C4C a plus
- Knowledge of drip and retargeting campaigns, lead nurturing, email campaigns and general marketing automation concepts a plus
- Knowledge of Microsoft office products required
