Marketing Data Specialist

Marketing Data Specialist

Marketing Data Specialist

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Accentuate Staffing is seeking a Marketing Data Specialist  for an opportunity with one of our clients in Garner, NC.  The Marketing Data Specialist   will be maintaining and enhancing the organizations digital presence with its Retail customer base (Lowe’s Home Improvement, Amazon, and others).  Additionally, this position will be responsible for the gathering and reporting a data analytics.

Responsibilities:

  • Actively manage marketing copy, item specifications (including dimensions, certifications) and digital assets for 400+ products on customers’ websites.
  • Upload product content and digital assets to customer portals ensuring
  • Monitor upload status of product content and digital assets for successful delivery to customers and deployment to their websites.
  • Triage and help resolve issues that cause delays or inefficiencies with submitting content.
  • Enhance existing product content and create additional content for SEO.
  • Create digital assets for upload to customer websites. Work with internal and external resources, as needed.
  • Promote content standards and consistency across all customer websites.
  • Respond to consumer ratings and reviews.
  • Develop appropriate understanding of products and customer shopping needs.
  • Develop a working knowledge of multiple product category/item combinations in order to deliver appropriate item information and marketing content to customers.
  • Collaborate cross functionally with customer Merchandising teams, Sales, Marketing, Engineering and Operations teams to gather necessary item information and meet deadlines.
  • Provide backup to Marketing Communications Manager for creating product images and assisting production team with time sensitive packaging graphic requests.
  • Proactively provide suggestions for process improvements and content enhancements to promote products.

Requirements:

  • Bachelor’s degree in English, Communications, or Marketing from an accredited college or university.
  • 2 or more years of experience in any combination of the following: project coordination, merchandising, retail, planning, e-commerce, and/or marketing
  • 1 + year of experience in item data management
  • 1 + year of experience with Adobe Photoshop and/or Illustrator or willingness to learn
  • Advanced Excel skills
  • SEO experience required
  • Previous experience in  data analytics – compiling and reporting on data

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